Social Media Manager
We are looking for a talented Social Media Manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social Media Manager, we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Job Summary: Reporting to the Head of Digital, the Social Media Manager position:
- Leads the calendarization and posting of content on all Social Media Channels.
- Creates new content in all forms and Creative Briefs to Marketing.
- Is the Strategist and chief tactical executor for influencer and Community Management.
Essential Functions:
- Create strategy thru tactical marketing plans/calendars for creation and execution of content across all channels and partner retail ecommerce sites. Ensure all content is on-brand and tells a story.
- Works closely with Strategic Marketing project management to outline the creative briefs for content creation / re-purpose all past content to create a freshness.
- This person should have a strong writing background and will be counted on to create content as a primary contributor. Content forms include copy, photo images, video and a background in graphic design.
- Manage Instagram, Facebook, Twitter, YouTube, TicToc (all social media) postings and advertising for all Enzymedica properties. Leads Facebook live and Instagram live instances for Enzymedica talent.
- Review partner retail online sites including social media and provide feedback as how to increase followers and sales on our social media sites. Provides a strategy of best practices for Social Media.
- Demonstrate skills, create partnerships, insure DSHEA compliance.
- Establishment of relationships with bloggers and other influencers as a Community Manager and can create / execute an Influencer Strategy.
- Establish and optimize digital metrics and dashboards to show metrics and ROI on digital marketing initiatives.
- Must comply with all Enzymedica, Inc. policies, procedures, safety rules and regulations.
- Assist with other tasks as assigned.
Knowledge and Skill Requirements:
- Expert in managing digital social media channels and advertising techniques.
- A creative background in graphic design
- Data-driven and deep analytical skills
- Exceptional communication ability required – both written and oral
- Experience in creation of clean, publish-ready content. Content includes copy, infographics, images and video formats.
- Experience with DSHEA claims
- Passionate about digital marketing and consistently seeks opportunities for personal and professional skill development.
- Proficiency in Microsoft Office, Adobe Creative Suite, hootsuite, brandwatch and all Social Media Channels
- Project management experience required.
- Image and video experience required.
- Laser focus on time management and meeting deadlines. Must have excellent organizational and time management skills.
- Must exhibit a professional manner in dealing with others and maintain constructive working relationships.
- Proficient with MS Word, Excel, Power Point and Outlook
- Must be self-driven and able to work alone and as part of a team.
Enzymedica is a growing, highly respected, multiple award-winning company in the natural supplements industry. We offer excellent pay and a complete benefits package including medical, dental, vision, company paid life insurance, paid time off, paid holidays, 401k with company match, paid parental leave, onsite exercise facility and free and discounted products.
Equal Opportunity Employer.
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